Is a Website Necessary for Business? 5 Reasons Why a Website Is Important
When it appears that social media dominates the Internet, you may wonder, "Do I need a website?" The answer is yes and WebDesign2U will explain more.
In 2019, 70-80 percent of people researched companies online before visiting them or making a purchase, and small businesses without a website could lose the same percentage of customers. And the next year, when the world suddenly demanded more internet business than in-person presence, having your own website became even more important.
If you're still not sure and want to learn more about the benefits of websites over social media profiles, keep reading! Here are the top five reasons why you should have a website.
1. Having a website gives you a professional appearance and promotes trust
The majority of people do not trust a company that does not have a website. A neat, modern page that is routinely updated and appears in search engines instantly boosts trustworthiness. Potential consumers will have higher trust in you since they will have all of the information, they require in one spot. We expect companies to have a web presence in the digital era. A website also is required for even the smallest local company or group.
2. You must be able to quickly answer basic questions
People come to your website because they want to discover something or engage something. They also want instant satisfaction, which means visitors should be able to answer three questions within three seconds of visiting on your website:
- Who are you, exactly?
- What services/products do you provide?
- How can I get in touch with you?
We live in a digital age of now, when consumers want to find the information they need right now, which means your company's website should answer each of the questions above without requiring the visitor to scroll down the page at all.
3. A business website will bring you more visitors and enhance conversions.
Well-optimized websites can appear on the first page of Google searches, gaining potential clients who weren't seeking for you precisely but were just browsing a topic. Furthermore, when all companies decide to have a professional website, it is easy to compare you to any competitor firm or offer.
A website is available 24 hours a day, 365 days a year, from anywhere in the world - this keeps your business in the eyes of customers even after business hours. Websites extend your reach and promote you continuously.
4. Your business is likely in Search engine results.
Do you conduct online research before making a buying decision? Yes, and you're not alone in this. Search engine optimization (SEO) is a method that helps your website appear higher in search results and improves traffic to your website.
5. Websites serve as the hub of all marketing operations.
A website may be the initial point of contact for potential clients to communicate with you and learn about your company. As they were redirected from an email, a Facebook ad, or an Instagram post, it might also be where they visit last to complete a purchase.
All of your marketing activities, whether online or offline, should emerge from and lead to your own beautiful and comprehensive website.
Professional Web design services in Malaysia are one of the most effective website solutions with marketing tools for growing your business! If you want assistance, we would be delighted to discuss your website requirements and provide you with our experienced advice for your business.
